The Interactive Advertising Bureau Launches Digital Video In-Stream Ad Format Guidelines

May 09, 2008

The Interactive Advertising Bureau (IAB) announced the release of "Digital Video In-Stream Ad Format Guidelines." Created by the IAB’s Digital Video Committee, a group comprised of 145 companies, they are striving to be the definitive format guidelines that directly address digital video advertising. The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created in order to simplify digital video ad buying across multiple sites through minimum common ad specifications for video, overlay and companion ads; achieve more efficient operations through a common set of creative submission guidelines; and increasing consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments.

The document is part of the IAB's ongoing effort to improve marketplace understanding of the role of digital media in the marketing and media ecosystem. Founded in 1996, the Interactive Advertising Bureaurepresents over 375 interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States.