The Gilbane Group Examines Digital Publishing Transformation

Nov 04, 2010


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The Gilbane Group, sponsored by Aptara, released a new report, titled "A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing." The report explores the book publishing industry and examines how leading publishers are modifying their business to adjust to the realities of a digital and mobile-centric society.

The report is based on the results of interviews and surveys from executives from leading consumer, professional, and education publishers, and report assesses to what extent the print-intensive industry has modified its operations to support a consumer-choice driven market heavily influenced by online and mobile content.

The study is being offered free of charge and is available at www.aptaracorp.com/gilbane-2010-study/

(www.aptaracorp.com, www.gilbane.com)