The Dish Nears 28,000 Subscribers, Says It's Only 80% of the Way to Goal

Jul 02, 2013

Andrew Sullivan's decision to leave The Daily Beast and take his blog, The Dish, with him at the beginning of the year was bold. Sullivan decided to support The Dish with a subscription model, and now six months in he's updating us all on the site's progress.

According to a post on The Dish, the publication has 27,349 subscribers and Readers get five clicks a month before they hit a paywall, and that number stand at another 28,000.  Gross revenue, says the post, is at a healthy $715,00 despite a dip in traffic this spring. That figure, however, is still shy of the site's stated goal of $900,000 in revenue.

"It may seem like we're well on our way, and we are, with 80 percent of our stated annual goal achieved in only six months. The caveat - and it's a big one - is that the vast majority of our income came in the very first few days of the launch..." the post admits, and points out that none of that is auto-renewable, as the new site didn't even exist yet.

In other words, The Dish isn't out of the woods yet. But in many ways it's using the age old model of publicly supported media (think NPR and PBS): Every few weeks or months it tells you how much money it needs and asks for it.


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