Andrew Sullivan's decision to leave The Daily Beast and take his blog, The Dish, with him at the beginning of the year was bold. Sullivan decided to support The Dish with a subscription model, and now six months in he's updating us all on the site's progress.
According to a post on The Dish, the publication has 27,349 subscribers and Readers get five clicks a month before they hit a paywall, and that number stand at another 28,000. Gross revenue, says the post, is at a healthy $715,00 despite a dip in traffic this spring. That figure, however, is still shy of the site's stated goal of $900,000 in revenue.
"It may seem like we're well on our way, and we are, with 80 percent of our stated annual goal achieved in only six months. The caveat - and it's a big one - is that the vast majority of our income came in the very first few days of the launch..." the post admits, and points out that none of that is auto-renewable, as the new site didn't even exist yet.
In other words, The Dish isn't out of the woods yet. But in many ways it's using the age old model of publicly supported media (think NPR and PBS): Every few weeks or months it tells you how much money it needs and asks for it.
Andrew Sullivan is taking The Dish and going it alone. In a post made on the first workday of the 2013, Sullivan announced he was taking The Dish and leaving The Daily Beast. When the contract expired at the end of 2012, Sullivan says he started mulling over his options:"As usual, we sought your input and the blogosphere's - hence the not-terribly subtle thread that explored whether online readers will ever pay for content, and how. The answer is: no one really knows. But as we debated and discussed that unknowable future, we felt more and more that getting readers to pay a small amount for content was the only truly solid future for online journalism..."
In this podcast, we'll be talking about traditional media's struggle to keep up with social media and citizen jounalists in the face of breaking news, and when a blog crosses over to become just another media outlet. Our guests are Michelle Manafy, the senior editor of MIN, and Liz Glagowski, the editor-in-chief of the Customer Strategist Journal from 1to1 Media, and a journalism professor at Southern Connecticut State University, specializing in multimedia.