The Content Partnership Launches

Jul 30, 2004

James Cuming, former general manager of content sales for the Australian Broadcasting Corporation and a former director at news wire Australian Associated Press, has launched a new venture intended to help publishers of text and multimedia create new distribution lines and revenue. The Content Partnership, based in Sydney, Australia, specializes in Asia Pacific-based content and is establishing relationships with information vendors in the USA and Europe. The Content Partnership is designed to enable vendors to make one call to access a variety of services; the relationship is then based on a single agreement, a single billing point, and a single technical contact. Cuming says the Content Partnership is already working with publishers in India, Singapore, and the Philippines and plans to announce new partnerships shortly.