Telestream has announced that its products were used by The NewsMarket to encode and deliver product video for major automobile companies at the North American International Auto Show in Detroit, Michigan. The NewsMarket is an on-demand platform for broadcasters and content providers to exchange broadcast-standard news content via the Internet. Telestream technology is designed to simplify the process of capturing and moving high-quality video and audio over IP networks. The NewsMarket used Telestream's ClipMail Pro to capture and encode video content into broadcast-standard MPEG formats. The footage was then converted into Windows Media format using Telestream's FlipFactory transcoding application and delivered to The NewsMarket's New York operations center for final distribution to newsrooms around the world. The NewsMarket has built an interactive online news exchange where stories, such as the automakers' video, can be searched, browsed, and downloaded in full broadcast quality over a broadband Internet connection. In addition to breaking news stories, The NewsMarket offers an archive of stock-shots and corporate and public relations materials, which are available free-of-charge to registered media users.