Telerik Sitefinity Gets an Update

Oct 27, 2015

Progress announced major feature upgrades to Telerik Sitefinity CMS and Digital Experience Cloud, its content management and customer analytics platforms. The company says the new release provides more flexibility and agility for organizations to deliver contextually relevant, personalized experiences to website users, and offers new productivity enhancements that drive easier-to-use personalization options for the digital marketer's toolkit.

With the new release, digital marketers can now personalize content blocks and images on web pages and templates alike, as well as measure how that personalized content contributes to the success of their marketing goals. A new engagement widget makes it easier for marketers to recommend the best next action to target audiences and optimize conversions along the customer journey.

With multiple segment personalization Telerik Sitefinity CMS enables marketers to personalize for multiple segments, ensuring that visitors belonging to several target segments will see personalized content for each segment they belong to-not just the highest priority segment. The new feature also enables marketers to preview personalized pages using a combination of segments to ensure proper page display before publishing.

In addition, users are empowered to reuse personalized blocks across pages, minimizing the need to create new pages, speeding the creation and publishing of targeted content and easing the management of changes over time. Further expanding upon its segmentation capabilities, Telerik Sitefinity DEC is now equipped with audience segmentation by contact fields. It can also now leverage data-driven recommendations to trigger workflows in third-party marketing automation systems. For example, when a contact passes a given lead scoring threshold, an email workflow can be triggered in a third-party system.

In addition to the personalization capabilities of Telerik Sitefinity platform, the latest CMS release also offers extended cloud support for Amazon Cloud, as well as Microsoft Azure web App, which provides cloud auto-scaling and automatic configurations. Administrators can deploy Telerik Sitefinity projects to Azure Web Apps using Visual Studio or PowerShell scripts and benefit from auto-scaling capabilities to handle high traffic volume spikes.