Telephia and comScore Networks Launch MobileWeb Metrix

Dec 01, 2006


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Telephia and comScore Networks have announced the launch of a joint service that compares and combines internet usage data from the two firms. MobileWeb Metrix is designed to provide media companies, advertisers, and agencies with a detailed comparison of audiences who view internet content using PCs and mobile phones.

(www.telephia.com; www.comscore.com)