Technology Roadblocks Holding Marketers Back

Jul 20, 2017

Bynder, a provider of creative file management, released the results of a research report entitled, “Small Business Marketing, Big Digital Challenge.” Findings show that marketers at small and midsize businesses are struggling to efficiently reach intended audiences, because of technology roadblocks.

Data shows that companies lack the technological and organizational structure for safely and securely storing and sharing digital files--including logos, images, video, brochures, white papers, presentation decks, and more. For example, 71%of respondents store creative content on their computer hard drives, inhibiting access to and use of digital content and putting files at risk of data loss.

The top three additional key findings include:

  • Security is a concern: Only 37% of respondents feel very confident about the security of their digital assets in how they’re being stored and shared today.
  • Employees don’t have the accessibility needed for anywhere and anytime access: Roughly 75% of respondents feel limited in how they can share assets internally and externally. Only 38% feel very confident in their ability to manage assets so that anyone within the organization can access from anywhere and at anytime.
  • Marketers aren’t prepared to scale and keep pace with business growth: 47% of respondents say their top scalability concern is maintaining brand consistency. 39% say it’s getting more reuse out of marketing files. Other scalability concerns include measuring marketing ROI and managing version control and copyrights.

Bynder partnered with market research company Survata to collect responses from more than 500 CEOs and marketing decision makers at U.S. organizations with 300 employees or less across various industries.