TechTarget Acquires Bitpipe, Inc.

Dec 10, 2004

Information technology (IT) media company TechTarget has acquired Boston-based Bitpipe, Inc. for $40 million in cash. Bitpipe is a distributor of IT white papers and a media company serving enterprise IT professionals and executives. Bitpipe CEO and co-founder Jay Habegger has joined TechTarget as EVP, media products. TechTarget publishes integrated media that is designed to enable IT marketers to reach targeted communities of IT professionals and executives in all phases of the technology decision-making and purchase process.