Tealium and Leanplum Form Strategic Partnership to Unify Data and Campaign Orchestration

Oct 01, 2019

Leanplum, a multi-channel engagement platform, and Tealium, the trusted leader in real-time customer data orchestration, announced a strategic partnership to enhance marketers' ability to create sophisticated personalized campaigns using holistic first-party data. 

Leveraging Tealium and Leanplum together, brands are able to break information silos and tap expansive reservoirs of captured customer data and infuse that data into mobile campaigns. Brands can then hone in on key insights that highlight drivers of user actions and use those insights to further optimize campaign orchestration and delivery. 

Together, Tealium's AudienceStream Customer Data Platform (CDP) and EventStream API Hub, and Leanplum's mobile marketing and optimization platform, Campaign Composer, enable customers to easily sync user data across platforms to increase campaign personalization and maintain a consistent record of customer interactions. 

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