Target Corp. will introduce miniature Apple shops to its own stores, beginning with trial runs at 25 locations that will roll out this year. Target already retails select Apple products, namely iPods and iPads. This store-within-a-store concept has been described simply as "expanded displays" of the products, though it could resemble the Apple stores seen within Best Buy retail locations.
The partnership with Apple is not part of the new The Shops at Target program, which is set to run for six weeks, beginning May 6, at all brick-and-mortar stores as well as online. In a statement, the company said, "Through this ongoing program, Target will partner directly with the shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its guests."
Target has presently struck deals with five specialty stores for the Shops program: The Candy Store, of San Francisco; Cos Bar USA, headquartered in Aspen, Colo.; Polka Dog Bakery, based in Massachusetts; Miami clothes boutique The Webster; and Connecticut-based home goods retailer Privet House. Combined, these retailers have created some 400 exclusive items in collaboration with Target.