Tapjoy and ironSource Partner to Combine User Level Segmentation and Predictive Analytics With Mobile Ad Mediation

May 31, 2016

Tapjoy, a complete monetization platform, announced a partnership with ironSource that will combine Tapjoy's user level segmentation and predictive analytics capabilities with ironSource's video mediation solution. The partnership is intended to help mobile app developers ensure the best user experience for paying and predicted future-paying customers, while driving optimal revenue from their inventory designated for ad monetization. The partnership will also allow ironSource's developer partners to access Tapjoy's premium brand advertisers as part of their video ad mediation waterfalls.

Tapjoy and ironSource offer two integration paths for app developers. The "Platform Integration" uses the Tapjoy SDK to give publishers complete access to Tapjoy's LTV Infrastructure for yield management between contextual marketing messages and ad demand from ironSource's premium video ad networks. This enables developers to analyze consumer behavior in real-time, segment based on historical and predicted in-app spending, drive engagement and merchandising campaigns for paying customers, and surface the optimal advertising mix for non-paying customers.

The "Adapter Integration" uses the Supersonic by ironSource SDK to access Tapjoy's video ad demand as another network option in the mediation waterfall. The ironSource SDK is compatible with all leading ad network adapters, enabling developers to simultaneously access multiple demand sources while only initializing one SDK in their app. The solution intelligently optimizes this demand, creating an ad marketplace in which advertisers compete for developer inventory. This approach effectively maximizes revenue potential by boosting fill rates and eCPMs across all geos.

Existing Tapjoy publishers can now find Supersonic by ironSource as a mediation option through the Tapjoy dashboard. Existing ironSource publishers can now add Tapjoy to their mediation waterfall through the Supersonic by ironSource dashboard.

(ironsrc.com, tapjoy.com)