TapClicks Adds $10M Investment from Boathouse Capital

Sep 27, 2018

TapClicks, a provider of SaaS leader of marketing analytics, reporting, and workflow, announced a $10 million investment from Boathouse Capital, a private equity firm with over $350 million under management. The funding will drive customer and revenue growth through product innovations and accelerated sales and marketing. 

An early innovator in smart solutions for marketing business intelligence, TapClicks will leverage growth capital from Boathouse to expand the integration of artificial intelligence and machine learning technology into its scalable analytics and reporting platform, including the continued development of its proprietary marketing and advertising recommendation engine. 

TapClicks integrates more than 180 sources of marketing campaign data and performance metrics into a unified, scalable, end-to-end marketing analytics, reporting, workflow, and order management solution. The company also offers a HIPAA compliant solution to ensure healthcare covered entities and their digital agencies are able to easily maintain regulatory compliance. Serving 5000+ media and advertising agencies and their 500,000 brand clients, TapClicks’ solution enables users to analyze data quickly and effectively, delivering powerful automated reports and visualizations to enhance marketing operations and performance while improving sales enablement without the burden of additional IT overhead.

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