TagMan, a tag management system with real-time attribution for enterprise e-commerce, announced it has closed $2.25 million in Series A funding led by Greycroft Partners. Other investors in the round include iNovia Capital and Angels. TagMan previously raised $2.1 million in Angel funding, the most recent in February 2010 led by Cambridge Angels and the London Business School E100.
TagMan is used to manage online marketing tags independently and with more control over privacy. It is used by e-commerce businesses to connect or switch between online marketing technology providers such as data systems, retargeting networks and web analytics providers.
Following the new investment, TagMan expanded its Board of Directors with three new non-executive appointments: Seth Brody, representing Greycroft; Shaun Gregory, new media director at O2; and John Taysom, representing Cambridge Angels. The remaining Board will continue to be comprised of CEO Paul Cook and TagMan General Manager Jon Baron.