Taboola, a NY-based content-distribution and monetization platform, announced that it has completed a $15 Million Series D round of funding. The funding was led by Pitango VC with participation from existing investors Evergreen Venture Partners, WGI Group and Marker.
This comes 6 months after the company had announced a $10M funding round led by Marker. Taboola is built on its unique EngageRank, technology. EngageRank algorithms quantify how users interact with content in real-time in order to predict and recommend content of interest to them, whether those are from the site the user is currently on or from around the web.
Taboola operates a marketplace where high quality content owners such as publishers and brands can bid to have their content distributed on top publishers sites, all around the web. Taboola says its marketplace includes hundreds of thousands of content items at any given moment.