Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Mar 28, 2019

Taboola, a discovery platform, announced partnerships with landing page builder Landingi and post-click optimization provider Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals.

Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to increase ROI.

Additionally, Instapage will offer Taboola’s brand marketer clients a complete post-click optimization platform that maximizes conversions. It includes a powerful builder with the industry’s first and only AMP functionality; scalable creation and management with Instablocks; real-time collaboration, optimization with heatmaps and A/B testing; and enterprise-level security, support, and services.

The partnerships are an extension of Taboola’s Self Service platform, which grew to $100M run rate in its first year. Taboola’s self-service platform offers cost-efficient and scalable solutions to marketers allowing them to reach 1.4B users globally outside of search and social, placing relevant recommendations on some of the most premium and innovative publishers in the world, and carrying high editorial value and brand safety.

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