Taboola Enters Agreement to Acquire the Start Division of Celltick, Expanding Taboola News to Support Mobile Operators

Mar 05, 2019

Taboola, a discovery platform, announced the execution of an agreement to acquire the Start Division of Celltick, a global leader in mobile discovery and engagement, which includes the Start and Start Magazine product lines. Following the completion of the acquisition, the Start team and technology will integrate into the Taboola News division to bring personalized and relevant recommendations in the form of premium publisher content on mobile devices.

Taboola News has already integrated with several mobile phone manufacturers including ZTE and vivo and this deal will expand Taboola News to support tier one mobile operators as well as device manufacturers and app developers. Taboola News creates an opportunity for OEMs and mobile carriers to bring a feed of personalized information directly into mobile devices, creating a new revenue stream.  

Start Magazine and its associated lockscreen, Start, provide mobile operators and device manufacturers with a rich medium to understand and intelligently engage with the user, as well as increase retention by providing targeted promotions. Start Magazine helps its partners understand users’ needs while increasing brand loyalty with their existing users. Each month, 20M+ users turn on their device enabled with Start and an additional 25M are exposed to Start Magazine content.

Taboola expects the deal to be closed by the end of March.

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