TUNE has launched their Mobile Advertising Index allowing marketers to quickly discover and evaluate the best advertising partners of the moment, so they can optimize return on ad spend and strategically scale their target audience. Using the Mobile Advertising Index, marketers can rank advertising partners and learn their proficiencies, their reach, how well adopted they are, where they perform well internationally, and more. Filters include:
- Platform type (Android and/or iOS)
- Ad Format (Banner, Interstitial, Video, Recommendation, and/or App-of-day)
- Region (Asia Pacific, Central Asia, Eastern Europe, North America, South America, South Asia, Western Asia, and/or Western Europe)
- Pricing (CPM, CPC, CPI, CPA, and/or CPV)
The index automatically ranks partners based on Client Adoption, where the partner that is used by the most number of campaigns for Attribution Analytics clients is ranked first and all other partners ranked after accordingly. So you have an absolute rank number for each partner.