TM Forum, a trade consortium focused on enabling digital services, announced the next part of its Content Encounter initiative, Content Encounter 3. Content Encounter 3 provides collaboratively developed solutions to the challenges of creating, delivering, and monetizing digital media services. Content Encounter examines the new business models and technologies across the service supply chain from creation to consumption. It assesses their impact on revenue, operations, and the customer experience then publishes best practices and standards for managing these services. In Content Encounter 3, 20 participating companies will focus on five major areas involving the on-boarding and assurance of content, portfolio and revenue management, and ecommerce and advertising for both telecom and cable.