TIE Kinetix, a software-as-a-service company that facilitates every step of the e-commerce lifecycle, announced the launch of its Social Media Syndication Solution as an addition to its Content Syndication Platform. The new element is designed to help companies accurately and effectively deliver marketing messages on a dynamic basis through the partner community via Twitter, while closing the marketing loop at the partner level.
The Social Media Syndication Solution from TIE Kinetix provides the ability to send messages out from multiple partner Twitter handles, with no detectable involvement from the original company. As an integrated part of the Content Syndication Platform, any PDF included in the tweet is dynamically co-branded for each partner. Other links included in tweets direct traffic back to the website of the partner who originally tweeted the message.