TACODA Systems Launches Audience Registration System

Jun 17, 2003

TACODA Systems has launched the TACODA Audience Registration System  (ARS) in an effort to enable publishers to securely centralize registration and authentication for audiences across multiple online media properties. ARS will be made available both as a standalone product and as a complement to TACODA's Audience Management System that helps Web publishers understand who is on their sites, segment visitors for ad targeting, and manage Web audiences. Most of TACODA's clients have multiple Web sites and ARS allows the creation of a universal cookie/registration ID across sites, so that once a user is registered on one company site, the registration is recognized across all that company's Web properties. At the beginning of each separate session, when visitors try to access "secure" material such as pages beyond the homepage, or pay per view content, they are authenticated against the ARS system. Once users have been confirmed as being registered, they are forwarded onto the requested content and do not have to re-authenticate until a time designated by the Web publisher. Future enhancements of ARS will include integration with subscriptions and ecommerce offerings or partnerships and/or with potential credit-card or micro payments for content delivery; registration information used for dynamic and personal content delivery (personalization services); collecting incremental information about users from surveys, polls and sweepstakes and coordination with affinity marketing programs (loyalty club memberships).