TACODA, which runs a behavioral targeting advertising network in the USA, has announced that it will expand overseas by opening a London office and start to recruit publishers to participate in its UK-centric behavioral ad network. Once the UK network is fully operational, advertisers will be able to serve commercial messages to audience segments comprised of both U.S. and U.K. visitors.
TACODA has also appointed Paul Goad to be managing director of the UK operation. Based in London, Goad will be responsible for developing publisher, client and agency relationships across the United Kingdom and Ireland. Goad joins TACODA from TEAMtalk Media where he was advertising and sponsorship director since 2003.