TACODA Expands Audience Networks Infrastructure

Aug 26, 2005

TACODA, a provider of behaviorally-targeted online advertising solutions, has partnered with BURST! Media and Akamai to deliver infrastructure services for TACODA Audience Networks. Audience Networks is an online advertising network that delivers brand advertisers targeted audience at scale, across Web site environments. BURST! Media is providing technology for ad serving and inventory management in a large-scale network environment. They have developed a customized solution to plug into TACODA's behavioral targeting technology. TACODA is attempting to leverage Akamai's EdgeSuite to enhance the network's reliability, ensure optimal response time, and extend its geographic reach.

(www.burstmedia.com; www.akamai.com; www.tacoda.com)