Synup Launches Intent Marketing Cloud to Support Digital Transformation and Customer Acquisition for Brands Around the World

Oct 31, 2019


Synup launched the Intent Marketing Cloud, a next-generation customer acquisition platform that enables companies to power their brand building, reputation management, and customer acquisition across their entire digital presence. The Intent Marketing Cloud powers Synup’s AI-enabled software that provides a single tool for brands to manage their digital identity on social media, traditional search media, mobile marketing, and voice search.

Synup’s Intent Marketing Cloud helps brands win customers at every phase of the discovery and purchase journey by allowing companies to easily manage their digital presence, business content, customer reviews, and marketing analytics across all major media channels from one easy-to-use platform.

Synup also announced the release of Synup AI, the machine-learning technology that underpins the Intent Marketing Cloud, to help brands better predict consumer intent and purchase consideration. Synup AI automatically suggests the business content most likely to result in customer engagement and acquisition. Synup AI also suggests responses to customer reviews across media platforms to automate what has historically been a manual process. 

Synup clients have experienced dramatic success using its growing suite of intent marketing solutions to improve their ability to be found, chosen and trusted by customers across digital media and voice search channels.

The Synup Intent Marketing Cloud’s core capabilities include:

  • Presence Management: manage and distribute accurate digital profiles and store -locator pages across locations and top media channels, including voice search, reaching over 98% of U.S. consumers
  • Content Management: augment and optimize business content - such as photos, product listings, menus, business categories and promotions - for higher engagement, better conversion rates, and more foot traffic
  • Reputation Management: monitor and respond to customer reviews across platforms
  • Business Analytics: analyze and optimize key brand awareness, customer acquisition and brand reputation drivers

The results for Synup clients have been significant:

  • National non-profit retailer: +1,000% 5-star customer reviews; +815% total reviews
  • National real estate firm: +1,600% customer reviews; +75% total search rankings
  • Leading U.S. retailer: +200% digital profile accuracy (top 50 media channels) ; +40% phone calls across thousands of U.S. business locations
  • Multi-chain restaurant: +60% restaurant foot traffic; +40% improvement in conversion from initial search to purchase
  • Growing law firm: +36% total Google traffic; +118% customer reviews
  • Large auto services provider: +88% driving direction requests; +82% phone calls
  • Multi-location financial services firm: +42% 5-star reviews; +44% phone calls

Synup’s next-generation platform — recently recognized in the Inc. 500 — has been used by over 167,000 businesses to date.  It currently supports clients across verticals including retail, restaurants, automotive, hospitality, health care, financial services, and real estate. 


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