Synapse Debuts Data Cleaning Service

Sep 20, 2005

Synapse Technology, a provider of database marketing products and services to a variety of industries, has announced IQEngine, a suite of service products specifically developed to help database marketers improve the quality of data contained in their marketing databases.

IQEngine services help companies identify, clean, and manage the data used to market products and services to their customer and prospect databases. There are four components to the IQEngine suite: Data Quality Check, which examines data elements and checks for completeness, accuracy, and suitability for use; Duplicate removal and pre-emption, designed tohelp prevent conflicting messages to customers and prospects; Data Quality consulting, which are services designed to establish or improve internal quality standards across functions, divisions, and geographical units; and Reporting and analysis, which tracks metrics and monitors results from improved data quality efforts. IQEngine services are available immediately.