Switch Develops Switch Mobile Reporting Tool

Feb 13, 2013

Switch announced web-based solution designed to help marketers plan, schedule, measure, track and analyze the performance of their experiential marketing programs in real-time. The proprietary software is called SMRT - the Switch Mobile Reporting Tool.

Switch's SMRT software, which can be placed on a marketer's desktop, laptop, tablet and smart phone, is capable of providing broad-scale global snapshots to the most up-to-the minute detail of any experiential marketing program. Switch can custom-design each client's SMRT program to measure, track, and help them manage virtually any type of experiential marketing program, based on the client's strategic goals and KPIs.