Survey Says Small to Medium U.S. Businesses Show Need For Business Information

Jun 24, 2005


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A quantitative survey of business information use in small to medium U.S. businesses was released by Shore Communications Inc., the research and executive advisory service designed to deliver insight into business and institutional content markets.

The survey reveals surging budgets for business information in small and medium U.S. businesses and the growing importance of search engines, Weblogs, and other sources of online information designed to bolster their access to original sources of business information on the Web. While print is still the delivery method of choice for many kinds of business media, the sources considered most important to small to medium U.S. businesses are mostly those accessed in electronic form.

The report entitled "Business Information Use in Small to Medium U.S. Businesses: 2005 Survey," details the business roles, budgets, and preferred purchasing methods of executives purchasing business information and profiles the usage, sharing, and importance of newspapers, magazines, scholarly journals, market research reports, books and reference materials, Weblogs, subscription services, company information, and internal sources. The report maps sources to preferred access methods, including intranets and in-house systems, the Web sites of original information sources, search engines and Web portals, fee-based online services, and other access methods.

(www.shore.com) (www.shore.com/research/current/reports/SCI200504.html)