Survey Reveals Employees and Media are Driving Forces for Enterprise Technology Solutions in the Workplace

Sep 19, 2019

A new survey finds that employees are recommending enterprise tech solutions to their employers, and they’re learning about those solutions from the media. The survey was conducted by Uproar PR, an international, full-service public relations and social media agency, in an effort to find the effectiveness of earned media compared to advertising and word-of-mouth campaigns for enterprise technology.

The survey discovered that 54% of respondents say they have recommended adding an enterprise technology at work—specifically naming solutions like Slack, G Suite, Salesforce and About a third (30%) say they learned about the solution through an online or print media article. Only one in seven respondents reported they learned about the technology from advertising.

The survey shows that when it comes to enterprise technology solutions, earned media is one of the most effective ways to reach the employees who are ultimately serving as advocates for the brand.

Further insight from the survey includes:

  • 50% of respondents say a lack of awareness of enterprise tech products keeps them from making recommendations in their workplace
  • 32% say their workplace has all the technology products it currently needs
  • 47% of respondents are at the associate or entry levels

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