Survey Looks at Paywall Habits for Online Users

May 18, 2012

No one likes to pay for content but a new set of surveys not only suggests that people are becoming less hostile to the idea of paying for digital content, but also reveals what types of content people are willing to pay for. According to a survey from DigiCareers, which looked at habits of US digital media professionals, 42% of respondents say they will explore prices and actually consider a purchase decision.

The survey also found that responders were most likely to pay for content that related to movies, magazines, and music. Toward the bottom of the list of content people are willing to pay for would be jobs/careers, sports, and newspapers, which is probably not a surprise to struggling news provider across the web.

When asked what would encourage online video viewers to pay more for content, the two highest responses were higher video quality and reduced advertising.