Survey Looks at Apple Watch Owner Reactions

Sep 17, 2015

A just-released consumer survey from 451 Research finds a strong, positive reaction to the Apple Watch among owners. The survey conducted from July 27 - August 4 by 451 Research's ChangeWave service, focused on overall satisfaction, key likes and dislikes, and the impact Apple Watch is having on other markets. A total of 145 Apple Watch owners participated.

Overall satisfaction ratings (87%) are very positive for the Apple Watch, with more than half (54%) of owners saying they're Very Satisfied and 33% Somewhat Satisfied with their new device. In terms of expectations, 28% of Apple Watch owners say their new smart watch Exceeds expectations and 51% say it Meets expectations. When Apple Watch owners were asked whether they'd recommend their new device to a friend or colleague, a robust 83% say they're Very (55%) or Somewhat Likely (28%) to do so.

Apple Watch owners' top likes were notifications 49%), Health and Fitness Monitoring (41%), and Aesthetics/Design (30%). The top dislikes were Battery Life is Too Short (37%), Reliance on the iPhone (31%), Lack of Waterproofing (25%), Selection of Apps (17%) and Learning Curve (17%).

Nearly half of all Apple Watch owners (46%) say they had previously planned on buying a health and fitness monitor but have put that purchase on hold or canceled it altogether now that they have an Apple Watch. Another 16% say they've put on hold or canceled a traditional watch purchase.