Survey Highlights Medical Marketers’ Key Challenges for Using Electronic Reprints

Oct 05, 2010


      Bookmark and Share

Reprints Desk, Inc., has released the aggregate results of its ePrints Medical Marketing Survey, which polled medical marketers, produc, and brand managers, agency account managers, e-marketing and meeting management professionals, sales management professionals, and executives about the their opinions and experiences regarding the procurement and use of reprints of peer-reviewed journal articles. Survey findings showed that many challenges exist today in the adoption and use of ePrints in areas such as licensing, user experience, technology integration, and pricing. Participants in the survey represented companies in pharmaceuticals, biotechnology, medical devices, healthcare communications, marketing services, publishing, and other industries.

Survey results highlights included: For previous usage of more than five scientific journal articles in electronic formats within one or more marketing or sales initiatives: more than 36% had done so more than once, 5% had done so one time, 30% did not have any experience but were planning to soon, and 29% had no plans to do so. Website and portals listed ranked as the most popular marketing activities that included ePrint collections, followed by use in customer relationship management (CRM) and in closed-loop marketing (CLM) software, and as a mobile sales aid. More than 50% of respondents indicating that multiple points of contact for licensing, different licensing terms and conditions, varying user experiences, and multiple user agreements were either very or somewhat challenging.

Scientific literature such as scholarly article ePrints are commonly used in the Life Sciences industry in education and promotions, with strict efforts to comply Good Promotional Practices policies and industry guidance such as the Good Reprint Practices guidance issued by the U.S. Food and Drug Administration (FDA). Results from Reprints Desk's ePrints Medical Marketing Survey were captured from May-July 2010, from a total of 131 respondents. The survey represented one of the launch activities for Reprints Desk's ePrints NRx scientific licensing and deployment service for websites and portals, physician detailing, customer relationship management systems, and more.

(www.reprintsdesk.com)