Concerns over different formats, multiple channel delivery, and potentially dangerous inconsistencies in content have come to the forefront in a new survey of life sciences and healthcare professionals. The survey was conducted by Data Conversion Laboratory (DCL) in association with The Rockley Group.
It isn't just consumer-facing content that's affected. As companies struggle to keep up with shifting requirements on the sharing of drug, medical device, and patient record information with regulators, physicians and pharmacies, accuracy and consistency across channels is of utmost priority. More than 95% of survey respondents identified inconsistencies and inaccuracies as the top issues affecting their company's content.