Super Bowl Sunday Goes Mobile, But Super Bowl Monday Dominates Digital Viewing

Feb 10, 2015


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Sporting News Media (SNM), a PERFORM Group company, which operates SportingNews.com, the Sporting News (SN) ePlayer and the U.S. edition of Goal.com, has announced its latest "Sporting Views" proprietary research, which analyzed data from its SN ePlayer network, which its says reaches more than 30 million sports fans and serves up over 400 million streams in the U.S. each month. The research sheds light on how sports fans engage with digital sports video content in the U.S. This latest report studies consumption trends of Super Bowl and NFL fans in Q4 2014 through February 3, 2015.

Once the Super Bowl ended, fans turned to their digital devices to consume content and engage in conversations about the game. On Monday and Tuesday following the game, total video views increased nearly 50% as fans sought out game highlights, video analysis, and commentary. Monday's consumption of Pro Football video content more than doubled from Super Bowl Sunday (+114.8%). The two days following the Super Bowl, there were over 10 million Pro Football video views, which is an increase of 95.6% from the previous year. 

While content surrounding the Malcolm Butler interception was among the most viewed after the game, other popular clips demonstrated fans' interest in analysis and discussion of the lasting impact of Super Bowl XLIX. The top videos viewed included content related to Tom Brady's legacy and whether he has surpassed Joe Montana in the "best-ever" argument after winning his fourth Super Bowl. 

Analysis of how fans accessed the SportingNews.com site during the game also revealed shifting consumption from Desktop to Mobile devices as kickoff approached and throughout the game. Desktop traffic began to decline before the game began, and decreased 26% from 6pm-7pm ET.  Mobile phone traffic, conversely, increased after kickoff and continued through the first half of the game, accounting for an average of 70% of uniques visiting during the game window.

(performgroup.com)