A new social reading app called Subtext launched for the iPad. As reported on MediaBistro, users of the free app can read ebooks and discuss them with a network of friends within the pages of the ebook itself. Readers can add comments and links and participate in discussions as they would on other social networking sites, such as Facebook, and authors can provide their own supplementary commentary to readers on the app.
Subtext is compatible with ebooks from any retailer, but is integrated closely with Google Books; readers can open Google Books from within the Subtext app, and Subtext automatically syncs with Google Books libraries. Subtext launched with 18 books that include insights from authors and contributions from experts, in partnership with Hachette Book Group, Penguin Group, and Random House. Subtext is comparable to Kindle's Public Notes and Kobo's Pulse with Reading Life, but is designed to offer a higher degree of sharing customization.