Study Shows Increasing Content Consumption

Jun 18, 2015


BEST PRACTICES SERIES

Limelight Networks, Inc., a digital content delivery provider, announced the results of its State of Digital Downloads research which revealed consumers are nearly always plugged in and are increasingly updating and adding content to their phones and other connected devices. In addition, the research shows that consumers, especially Millennials, expect and demand a seamless and consistent experience when downloading digital content.

According to the study, 49% of Millennials report that they are more likely to download content than just one year ago, versus 43% of all respondents. However, 75% of those surveyed currently find downloading content frustrating, especially when it takes too long to complete, gets interrupted, or simply doesn't work.

Millennials, at 58%, are the most likely to download content to their cell phone, which is significantly more than other age groups. Overall, 42% of all respondents choose their cell phone as their primary device for downloading content, closely followed by their personal computer at 39%. The most frequent downloads include apps and music, both of which 40% of respondents update weekly, and operating system updates for mobile phones, which 42% download a minimum of once a month. Ebooks, newspapers, and magazines were the least frequently downloaded with one quarter of respondents reporting doing so weekly. Additionally, findings show that Google is emerging as the dominant source of this content for 66% of respondents followed by 58% for whom Apple is their go-to source.

(limelight.com)