Study Reveals that Customers Respond to Freemium Model

May 10, 2012

A study conducted by iYogi Insights reveals that 42% of consumers subscribe to new products and services after experiencing them for free. The findings were based off more than 2,000 iYogi customers and the data shows that a Freemium offering is vital to the success and market penetration for new products and services.

Other findings from this study show that cloud-based services are successful in acquiring subscribers, movie and video consumption leads to the highest conversion from Freemium to pay-based subscriptions, and the second highest conversion rate is in the computer security sector.