Study Reveals Impact of Multiscreen Devices on Travel Content Engagement and Audience Behavior

Nov 13, 2014


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A new study from Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzes the importance of multiplatform devices in online travel content consumption and provides an in-depth look at device usage and trends, research and booking habits, and unique behaviors across audience segments. 

Commissioned by Expedia Media Solutions and conducted by comScore, the study found that U.S. PC online travel spend increased 9% during the first half of 2014, and mobile devices have had an increased impact on online travel content consumption throughout all travel stages and content categories. Today's mobile travel audience is bigger than the PC travel audience, and 6% of bookings came from a mobile device, with smartphones accounting for twice as many dollars as tablets, according to the study. 

To view the full study please visit: http://bit.ly/1x9oxVU.

(advertising.expedia.com)