Study Finds Social Media Inching Its Way Into the Enterprise

Aug 11, 2009

In a new study, user-experience research firm Nielsen Norman Group found that many of the most successful social media initiatives on company intranets start as underground, grassroots efforts led by front-line workers, and which later are officially sanctioned by the enterprise. The group collected and analyzed case studies from 14 companies in six countries to find out how organizations employ social features on their intranets. Key findings in the study, entitled Enterprise 2.0: Social Software on Intranets include: underground efforts yield big results, front line workers are driving the vision, the business need is the big driver, communities are self-policing, and organizations must cede power. Nielsen Norman Group estimates a timeline of three to five years for companies to successfully adopt and integrate social technologies into their intranets.