Steve Jobs, founder of Apple, Inc., has stepped down from the position of CEO, saying he was unable to continue to fulfill his duties. COO Tim Cook will be filling his shoes as CEO. Jobs resigned from the position on Wednesday, and will continue as chairman of the board of directors. Jobs, 56, has been struggling with illness, including a form of pancreatic cancer, since 2004 and has been on medical leave since January.
Jobs was recognized as an inherent part of Apple's brand identity, and deeply influenced the company's culture and direction. Cook was widely expected to succeed Jobs as CEO, and the company reportedly has a roadmap in place that it will follow as it moves forward. The introduction of the fifth-generation iPhone is still expected in October.