Starbucks Brews Up In-Store Digital Network

Oct 21, 2010


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Starbucks launched the Starbucks Digital Network in its U.S. company-operated stores. Created through a partnership with Yahoo!, the Starbucks Digital Network will provide customers with a collection of hand-picked premium news, entertainment, and lifestyle content, plus info on local insights and events. The network will be delivered by free Wi-Fi and is available only in Starbucks stores via laptops, smartphones, and tablets.

Starbucks is kicking off its launch week with a trio of exclusive offers, including free music tracks, a movie clip with charitable ties, and a novel sneak preview. Customers can get exclusive free access to two songs and a video from new band Fistful of Mercy, as well as a clip from the upcoming film "Waiting for Superman," and an excerpt from Anita Shreve's Rescue.

Other content included in the service will feature content from the New York Times, Wall Street Journal, and USA TODAY, along with music and videos from iTunes, short ebooks, and health and fitness content from a variety of magazines.

(www.starbucks.com, www.yahoo.com)