Stagwell Media Acquires Majority Stake In PMX Agency

Aug 04, 2016


The Stagwell Group announced its fund, Stagwell Media LLC, has acquired a majority stake in PMX Agency, an integrated performance-driven global marketing firm. PMX Agency is headquartered in New York City with eight offices and 300 employees.

PMX Agency, formerly Paradysz + PM Digital, leads a consumer centric approach to performance. With a history steeped in direct response marketing, PMX Agency's core expertise lies in its analytically-driven approach to reveal deep knowledge of consumer behavior and bring high-impact integrated paid and earned media, creative, web development and email solutions to clients. Led by co-CEOs Chris Paradysz and Mike Cousineau, PMX Agency's client list of leading global brands span key verticals including Retail, Financial Services, Education, Publishing, Technology, Nonprofit and B2B. Clients include The North Face, the American Heart Association and Dow Jones.  

The Stagwell Group LLC is a registered investment advisory company formed byMark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. This is Stagwell's fourth acquisition in the marketing services industry, joining strategic communications firm SKDKnickerbocker, entertainment research firm National Research Group, and digital marketing agency Code and Theory. The fund previously announced it has raised $250 million in capital and may leverage that to make up to $750 million in acquisitions.

(stagwellgroup.com, www.pmxagency.com)