Springer Acquires Pharma Marketing and Publishing Services from Wolters Kluwer

Nov 09, 2011

Springer Science+Business Media agreed to acquire the Wolters Kluwer Pharma Marketing and Publishing Services division (MPS). Springer will add MPS to its Springer Healthcare unit. MPS provides strategic marketing, publishing, and business intelligence products and services to medical libraries, research institutions, and the pharmaceutical industry.

MPS's Adis unit publishes a portfolio of 24 scientific journals and newsletters, which focus on pharmacology and pharmacotherapy. MPS also offers drug development and drug safety databases, commercial market analysis, communications programs, education materials for both patients and prescribers, and pharmaceutical sales force training.

The MPS division includes about 450 employees at main offices in New Zealand, the U.K., Italy, and the Unites States. Springer will use the acquisition to strengthen its position in healthcare markets internationally, and expand to parts of Europe where it did not previously have offices.

(www.springer.com, www.wolterskluwerpharma.com/marketing-publishing-services)