SpotX and OmniVirt announced their partnership in powering 360° virtual reality (VR) advertising for brands. This partnership will bring OmniVirt’s 360° VR technology across all media owners on SpotX’s platform, giving marketers the ability to distribute their 360° VR content at scale.
Distribution has been one of the largest pain-points in the VR market today. Under the partnership, OmniVirt’s VR technology will now seamlessly integrate into the premium inventory available through SpotX’s platform.
It will enable brands to promote and drive viewers to their VR experiences at scale.