SponsorPay, a mobile supply-side platform, announced that it has rebranded to Fyber. Fyber enables publishers to integrate, manage and optimize all ad revenues sources through a single, unified platform. Since its inception in 2009, the company has grown globally to over 180 employees and plans to add 70 more by the end of this year. The San Francisco office is slated to triple its headcount this year.
Through Fyber, developers have access to a mobile supply side platform that encompasses a complete product suite for ad monetization and user acquisition. Fyber says it reaches over 100 million unique users per month and works with thousands of developers, publishers, and advertisers who use the platform to integrate, manage and optimize their mobile ad revenues.