Specific Media Introduces TV Audience Segments

Jan 30, 2014

Specific Media announced the launch of TV Audience Segments (TVAS), a targeting solution that allows advertisers to accurately reach online users based on their TV viewing. By fusing data from industry sources-Nielsen and BARB (Broadcasters' Audience Research Board)-the solution allows for a robust cross-media campaign.

TVAS enables advertisers to accurately extend TV reach by locating the elusive "light" TV viewers online who may not have seen their TV ad, and also provide the means to target online segments based on their offline viewing habits. Advertisers can then manage a campaign's ad frequency and sequential messaging to audiences across both mediums.