SourceMedia Debuts New Suite of Branded Content Products

Mar 08, 2018

SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology, and healthcare, announced the launch of a new set of Branded Content offerings. The new offerings equip marketers with the ability to dynamically target B2B audiences with branded content in the form of native advertising.

These new offerings allow clients to use their existing content, or to tap into SourceMedia’s expertise to create content for them, and then natively deliver that content to its powerful readers. SourceMedia’s turn-key offerings are comprised of the following three new products: 

  • Topic Tile: a custom, co-branded rich media unit that couples the client’s own content with SourceMedia’s topic-specific editorial content.
  • Content Fuse: a dynamic solution for native content that "learns" based on user engagement. SourceMedia's technology serves native content in real-time, targeting specific audiences while adapting the placement of the content based on performance for maximum ROI.  
  • Partner Insights: placement of a client’s custom content alongside and within SourceMedia’s own editorial content.

Using A.I., SouceMedia brings audience and intent together to identify the right individuals to target. The Branded Content offering leverages first-party user data, such as demographic and firmographic; A.I. from Lytics, SouceMedia’s Customer Data Platform (CDP); third-party data from Dun&Bradstreet, Adaptive Intelligence, Discovery Data, miEdge, and Bombora. The combined datasets enable SourceMedia to target audiences that demonstrate core buying traits and have a propensity to engage with a brand.