Sortable Launches Analytics Platform  

Aug 17, 2017

Sortable launched its platform Sortable Analytics, which unifies content, marketing, and revenue teams with the data they need to make intelligent decisions about their business. Sortable Analytics consolidates data from all ad partners and provides hourly updates on how a site is performing. Publishers have the ability to test and measure the impact on ad revenue and user engagement of different ad layouts, page layouts, content types, and campaigns. Integrating with different traffic sources, including Facebook, Sortable Analytics gives publishers hourly reporting on how different ad campaigns, content, and audiences are performing on their site.

Sortable Analytics connects to Sortable’s agnostic monetization stack, which works with any ad partner, using machine learning to set dynamic price flooring for every impression.