Sony Ericsson Adopts Gracenote's Mobile Music 2.0 Platform

Jun 15, 2007

Gracenote, a provider of technology and services, has announced Sony Ericsson has deployed its Mobile Music Platform, an integrated solution that combines products and services for content search and discovery, music recognition, and playlisting, as well as allow for movement of music between a PC application, online music store, and a mobile device. The solution will power mobile music search and discovery services on all Sony Ericsson music-enabled handsets, beginning with the newest Walkman models W910, W960, and the K850 Cyber-shot phone, all of which will offer Gracenote's platform globally. Through Gracenote's platform, users of the Walkman handset can access the Global Media Database to identify all the music in their existing PC collection, and then transfer both the music and associated data to their handset. Additionally, users can type in an artist name, track, album, or even a line from the lyrics of a song, and they are instantly connected to Sony's Playnow store with relevant content. Finally, as part of the integrated solution, the Playnow store also provides recommendations for music using Gracenote's Discover recommendation engine.