Socialize Your Stuff, a provider of social media strategy and analytics solutions, released a new tool for Facebook and Twitter called The Shout Out. The Shout Out offers measurable social media promotion and lead capturing tools for the social media analytics market. As part of the Socialize Now platform, The Shout Out uses Facebook and Twitter and is also capable of supporting email marketing.
The Shout Out also lets any customer, friend or follower be an advocate for a business and reward them for it with better deals. The viral social media campaign is designed to marry direct marketing and social marketing. Marketers can identify their advocates and champions to cultivate them, generate further good will, brand reinforcement, and revenue opportunity.